The story of a company:
WORLDWIDE
SUCCESS WITH WAX
When the Reseda factory opened in Konstanz by Lake Constance 100 years ago, on 1st August 1913, nobody could have guessed that this was to be the launch of a world-wide career and the beginning of the “Reseda dynasty”. Richard Binder from Ebingen was the founder of this company that ist familiar to textile manufacturers
all over the world. Textile manufacturers and specialists are unanimous: “Reseda is the best wax in the world”. Now the family concern Reseda Binder is one hundred years old, and can look back on a success story with tradition.
Tradition and innovation: a brief history.
1913
On 1st August, the Reseda works are opened by Richard Binder from Ebingen
1916
Move to Mazmannstraße in Ebingen
1949
Annual production of wax rolls is 5000 Kilograms
1958
Armin Binder takes over
management
1966
World-wide export to Western Europe, South America and Asia
1968
Annual output is 250,000 kg
1984
Raw materials warehouse expanded by 150 tonnes
1988
Siegfried Binder takes over management / optimisation of production technology
1993
Certification to Ökotex standard (continuous to the present day)
1995
Formation of “Reseda Italia” through acquisition of two competitors
1996
Spanish competitor is taken over by Reseda
2000
The 4th generation of the family joins the company in the person of textile engineer Michael Binder
2001
Second factory in Albstadt goes
into operation
2003
The “Waste Watcher®” line of
products is patented
2012
Development and marketing of
our own friction level tester
2018
Takeover of the management
by Michael Binder