The story of a company:

WORLDWIDE
SUCCESS WITH WAX

When the Reseda factory opened in Konstanz by Lake Constance 100 years ago, on 1st August 1913, nobody could have guessed that this was to be the launch of a world-wide career and the beginning of the “Reseda dynasty”. Richard Binder from Ebingen was the founder of this company that ist familiar to textile manufacturers

all over the world. Textile manufacturers and specialists are unanimous: “Reseda is the best wax in the world”. Now the family concern Reseda Binder is one hundred years old, and can look back on a success story with tradition.

Tradition and innovation: a brief history.

1913

On 1st August, the Reseda works are opened by Richard Binder from Ebingen

1916

Move to Mazmannstraße in Ebingen

1949

Annual production of wax rolls is 5000 Kilograms  

 

1958

Armin Binder takes over
management

1966

World-wide export to Western Europe, South America and Asia

1968

Annual output is 250,000 kg

 

1984

Raw materials warehouse expanded by 150 tonnes

1988

Siegfried Binder takes over management / optimisation of production technology

1993

Certification to Ökotex standard (continuous to the present day)

 

1995

Formation of “Reseda Italia” through acquisition of two competitors

1996

Spanish competitor is taken over by Reseda

2000

The 4th generation of the family joins the company in the person of textile engineer Michael Binder

 

2001

Second factory in Albstadt goes
into operation

2003

The “Waste Watcher®” line of
products is patented

2012

Development and marketing of
our own friction level tester

 

2018

Takeover of the management
by Michael Binder